Many of the links in this FAQ will take you to the Trusted Choice® agents' portal. For the best experience, log on to the agents portal site first. If you can't remember your password, simply select "Forgot your password?" and follow the onscreen instructions.
Do I have to display the Trusted Choice® logo?How do I use the Trusted Choice® logo in conjunction with my own agency identity?Trusted Choice®? Big "I"? Which logo am I supposed to use, and why are there two logos anyway?How do I address the 24/7 promise in the Pledge?Do I have to use the national ads, or can I produce my own?Why isn't my agency showing up on the Trusted Choice® Agency Locator and how do I update my locator profile?Where do I get logo slicks?Do I always have to use the "®" after the words Trusted Choice®?How can I start writing insurance through the company partners?Where do I find content to use in newsletters and on my agency site?How do I set up the Trusted Choice automatic consumer-content feed on my website?How do I take advantage of Marketing Reimbursement Program (MRP) dollars?Wow. This is a lot to take in! Where can I find a checklist to help me?
Do I have to display the Trusted Choice® logo?Unlike an association logo, which merely connotes membership in an organization, a marketing brand conveys the promise of performance, quality, and/or purpose. Trusted Choice® highlights the benefits of working with an independent insurance agent or broker—a trusted adviser and advocate who can offer consumers a choice of products and markets. These are the qualities consumers value most in an insurance provider.
How do I use the Trusted Choice® logo in conjunction with my own agency identity?Your agency already has a strong local brand. Now you can add to that strength by leveraging a powerful national brand that can evoke immediate and strong feelings in consumers, enabling you to:
Using the Trusted Choice® logo in addition to your agency's logo is what is called "ingredient branding." What is an "ingredient-brand?" Consider a new Dell® computer. On the box, and on the computer itself, are stickers that say "Intel Inside." In consumers' minds, that translates to a faster, more powerful device. As a brand, Intel doesn't supersede the computer, just as Trusted Choice® won't supersede an agency—but it adds value, which is why it's called a branding "ingredient." The Trusted Choice® brand, including the Pledge of Performance, adds value to your agency, and you want the consumer to know that, which is why you should include the Trusted Choice® logo in addition to your agency's logo.
Trusted Choice®? Big "I"? Which logo am I supposed to use, and why are there two logos anyway?Agents should use the Trusted Choice® logo, which is designed to brand independent insurance agents to consumers (the "consumer brand"). The Big "I" logo is designed to represent the association as an entity. Some agents are using the Big "I" logo on their marketing materials and signage, and in so doing, become ineligible for the Marketing Reimbursement Program.
In a nutshell, agency members should use this logo:
...and agent associations (such as FAIA) should use this logo:
How do I address the 24/7 promise in the Pledge?From time to time the "24/7" component of the Pledge has led to a variety of questions from Trusted Choice® members. To review this prong of the Pledge it states: "Provide 24/7 services for our customers, offering any or all of the following: emergency phone numbers, Internet account access, e-mail, and call center services." Accordingly, there is some latitude for Trusted Choice® members to adhere to the spirit of the pledge in a variety of ways, such as posting 800-numbers for carrier call centers on the agency's website and furnishing them as a recording on the agency's answering machine for after-work hours. Some members do subscribe to a 24/7 service that will respond to calls after normal working hours and some agencies have personnel equipped with cell phones and they rotate covering a time slot after normal working hours.
Essentially, the concept behind the 24/7 pledge is meant to provide an avenue to allow a customer some way to access either an agency or carrier resource after normal working hours to convey a request or need. Agents have found that customers increasingly appreciate this capability and it provides an advantage to marketing to potential customers and retaining existing customers. Additionally, in this Internet age, today's consumers no longer conduct their personal business exclusively during business hours. Having a staff member "on-call" enables your agency to capture after hours business that would have otherwise been lost.
Do I have to use the national ads, or can I produce my own?While you do not have to use the nationally produced, tag-able ads, doing so will save your agency money on production costs. All of the ads consistently convey the brand promise spelled out in the Pledge of Performance. If you do produce your own ads, you must adhere to the logo guidelines when including the Trusted Choice® logo. Tag-able versions of the Trusted Choice® television, radio, print, and banner ads are available at the Trusted Choice agents' site in the File Cabinet under Advertising Files.
Why isn't my agency showing up on the Trusted Choice® Agency Locator and how do I update my locator profile?To be included in the Agency Locator, Trusted Choice® agencies must complete an Agency Profile with some basic information. To create or update a profile, agencies should:
You must proceed through the update process until it notifies you that your profile has been updated, otherwise the data will not be saved. It will ask you for general agency info, as well as languages spoken, insurance lines written, and insurance company appointments.
Upon completing the profile, it takes one business day for the system to update records. You will not be listed on the consumer site until one day after you have successfully completed your profile update.
The above steps for creating or updating a profile also must be taken for each branch agency that is added. This can be done by the main office administrator or delegated to an administrator from each branch office.
Where do I get logo slicks?We do not offer logo slicks however we have made available electronic versions of key documents, including logos, specifications (rules) and usage guidelines. The electronic versions of the logo, which can be downloaded (look for the Logos tab), are superior in quality, easier to share with vendors, and more cost effective to print and distribute. We also encourage you to review the Logo Signature Guide, which can be downloaded from the same logo page.
Do I always have to use the "®" after the words Trusted Choice®?In order to best protect the name, it is important to consistently include the registered symbol with each mention of Trusted Choice®. Especially when a brand name uses commonly used words, diligence will help ensure the integrity of the Trusted Choice® trademark.
How can I start writing insurance through the company partners?Company partners have aligned themselves with Trusted Choice® to give the brand financial and promotional support, but Trusted Choice® is not a market access program. Our Trusted Choice® Company Participants have made a financial commitment to Trusted Choice®. They make that financial investment as a way of demonstrating their commitment to the independent agency system, and their confidence in their agents' unparalleled value. Trusted Choice® Company Participants realize that using a unified voice for advertising and promoting independent agents and brokers is what is best for everyone. Working together creates the best opportunity to affect significant change in consumer perception and market share.
If you are interested in securing a contract with a Trusted Choice® company partner, you may contact that company directly.
Where do I find content to use in newsletters and on my agency site?How-to articles and stories of interest to consumers can be found in the "Consumer Content" folder in the File Cabinet (under the Share tab) of the agents' portal. Topics include general, commercial, and homeowners insurance, among others.
How do I set up the Trusted Choice automatic consumer-content feed on my website?To see how to integrate such a feed on your website and obtain the code, contact Kevin Brandt at Kevin.Brandt@iiaba.net.
How do I take advantage of Marketing Reimbursement Program (MRP) dollars?This one is so important that we gave it its own webpage.
Wow. This is a lot to take in! Where can I find a checklist to help me?Living the Brand isn't as complicated as it sounds. Start with the Member Branding Checklist. Once you've conquered that, move on to the Live the Brand Guide. And if you're really ambitious, set some time aside to "Zoom in on Branding."