Project CAP

Join the cause to increase market share 

Each week, nearly 75 percent of personal insurance consumers will begin their search for new coverage online.

Will they find you there?

Probably not. For the most part, independent agencies and carriers are largely invisible online. As a result, the independent channel has lost more than 2 percent of the personal lines market in the past five years. Worse yet, every point of market share now represents about $2.4 billion in annual net premium—and nearly $300 million in annual agency commissions

From new Agency Marketing Programs to a new online Consumer Portal, Project CAP is leading the charge to provide independent agents with everything needed to attract and interact with today's digital consumer.

Created through an alliance of the IIABA, Trusted Choice®, state associations and key insurance carriers, Project CAP is a powerful industry initiative with the vision and resources to recapture and expand the independent channel's share of the personal lines insurance market. Every IIABA member agency has ready access to a full roster of online tools, technologies, training and tactics you can apply to increase your digital marketing expertise and dominate your target markets. 

Project CAP programs include: 

• Consumer Portal
• Trusted Choice® Mobile App
• Self-Directed Agency Marketing Programs
• Full-Service Agency Marketing Programs
• Local Results Optimization Services

Connecting you with today's online consumer