Join the cause to increase market share
Each week, nearly 75 percent of personal insurance consumers will begin their search for new coverage online.
Will they find you there?
not. For the most part, independent agencies and carriers are largely
invisible online. As a result, the independent channel has lost more
than 2 percent of the personal lines market in the past five years.
Worse yet, every point of market share now represents about $2.4 billion
in annual net premium—and nearly $300 million in annual agency
From new Agency Marketing Programs to a new online
Consumer Portal, Project CAP is leading the charge to provide
independent agents with everything needed to attract and interact with
today's digital consumer.
Created through an alliance of the
IIABA, Trusted Choice®, state associations and key insurance carriers,
Project CAP is a powerful industry initiative with the vision and
resources to recapture and expand the independent channel's share of the
personal lines insurance market. Every IIABA member agency has ready
access to a full roster of online tools, technologies, training and
tactics you can apply to increase your digital marketing expertise and
dominate your target markets.
Project CAP programs include:
- Consumer Portal
- Trusted Choice® Mobile App
- Self-Directed Agency Marketing Programs
- Full-Service Agency Marketing Programs
- Local Results Optimization Services
Watch the video
Connecting you with today's online consumer