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This Week in Insurance: November 30–December 4, 2015

(This Week in Insurance) Permanent link

Monday, November 30, 2015

  • Citizens Property Insurance Corporation, Claims Committee teleconference, 10:00 a.m. To participate in the call, dial (866) 361-7525 and use conference ID 5219676193. 
  • Florida Workers’ Compensation JUA, Reinsurance Committee teleconference, 11:00 a.m. To participate in the call, contact Kathy Coyne at (941) 378-7408. 
  • Florida Workers’ Compensation JUA, Operations Committee teleconference, 3:00 p.m. To participate in the call, contact Kathy Coyne at (941) 378-7408. 

Tuesday, December 1, 2015

Wednesday, December 2, 2015

Thursday, December 3, 2015

  • Citizens Property Insurance Corporation, Consumer Services Committee teleconference, 10:00 a.m. To participate in the call, dial (866) 361-7525 and use conference ID 6487811621#. 

You may not like what your email address says about your business

(Insurance Marketing) Permanent link

By Sue Ray
Communications Director
 

In my role as Communications Czar (David Thompson gets a nickname…), I see countless email addresses, and much to my surprise and dismay, I’ve noticed that a lot—and I mean thousands—of agents use AOL, Hotmail, and Yahoo email addresses. For purposes of this blog, we’ll call them “general domain” email addresses.

I hope these agents are only using them to receive FAIA and other email, because conducting business using a general domain email address makes a business look like it is run out of a basement.

Why? Because it takes no effort and it’s free to set up a general domain email address. Using it to operate a business says, “I’ve just gotten into this line of work,” or, “I do this work on the side,” or “I’ve retired but I like to dabble.” It can make your business look less credible and unprofessional. Unless you are personally known to me or are a very close friend, I’m not doing business with anyone whose email address is thebestpolicybarnone@hotmail.com (used for demonstration purposes only). Would you?

Doesn't matter, because you might not be able to do business with that person even if you wanted to. Our IT department was trying to help a member with a technology issue, but the member didn’t get the message because his AOL filtering blocked our response to his question.

Scam artists and unscrupulous business people regularly set up fake Yahoo and Hotmail accounts to prowl for easy marks. This helps explain why so many general domain email addresses end up in spam filters. It’s very likely that the people you’re marketing to with such an email address will never receive your inquiries.

Get a real domain name

Your email address is part of your small business brand. It lets potential customers know your agency is well established, even if it’s not…yet. In the digital age, your email address is as important, probably more so, than your business card. Would you print off business cards on copy paper, cut them into squares, and hand them out? That’s kind of what you’re doing if you use a general domain email address.

Getting an email addresses that matches your business name isn’t as hard or expensive as you might think. If you already have a domain name for your website, you need to take advantage of the hosting provider’s email service. Most offer at least one free email address for your account. You also can integrate your domain email with Gmail. And for those who can’t let go of their current email client, you can set your “real” email address up to forward messages to your AOL, etc., and no one will know.

If you don’t have a domain, you need one. You can check to see if the domain/user name you’re interested in is available through NameChk. This site is not a domain registrar, but can link you to companies that are. The fee to register a domain name ranges from $10 to $35. If you are are ready to register a domain name, consider reputable registrars such as GoDaddy and Network Solutions. Outlook.com and Gmail offer business email solutions and are worth a look.

This Week in Insurance: November 16–20, 2015

(This Week in Insurance) Permanent link

Monday, November 16, 2015

Tuesday, November 17, 2015

Wednesday, November 18, 2015

Thursday, November 19, 2015

  • Florida Workers’ Compensation JUA, Investment Committee, 10:00 a.m. To participate in the conference call, contact Kathy Coyne at (941) 378-7408. 

This Week in Insurance: November 9–13, 2015

(This Week in Insurance) Permanent link

Tuesday, November 10, 2015

Thursday, November 12, 2015

  • Florida Workers' Compensation JUA, Audit Committee, 10:00 a.m. (Eastern). Contact Kathy Coyne at (941) 378-7408 to participate in the teleconference. 

Announcing the 2016 CISR schedule

(The National Alliance) Permanent link

Planning your professional development for the coming year? Here's a rundown of the CISR courses coming to a city near you in 2016. Pick your dates now; registration will open before the end of 2015.

2016CISR Schedule

This Week in Insurance: November 2–6, 2015

(This Week in Insurance) Permanent link

Monday, November 2, 2015

  • Florida House of Representatives, Select Committee on Redistricting, 12:00 noon, Tallahassee. 
  • Florida Senate, Banking & Insurance Committee, 4:00 p.m., Tallahassee. 

Tuesday, November 3, 2015

  • Florida House of Representatives, Session, 3:00 p.m., Tallahassee. 

Wednesday, November 4, 2015

  • Florida House of Representatives, Insurance & Banking Subcommittee, 8:30 a.m., Tallahassee. 
  • Florida House of Representatives, Session, 2:00 p.m., Tallahassee. 
  • Florida Senate, Session, 4:30 p.m., Tallahassee. 

Thursday, November 5, 2015

  • Florida Senate, Session, 2:00 p.m., Tallahassee. 
  • Florida House of Representatives, Session, 4:30 p.m., Tallahassee. 

Friday, November 6, 2015

  • Florida House of Representatives, Session, 8:00 a.m., Tallahassee. 
  • Florida Senate, Session, 9:30 a.m., Tallahassee.