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Digital advertising reaches your customers where they live: online

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Agents are eligible for $750 in matching funds through the Trusted Choice Marketing Reimbursement Program 
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The deadline to purchase units is January 9, 2015. Contact Kiescha Cherry for the promo code, then purchase through Trusted Choice’s e-commerce link.

Research shows that consumers research major purchases—including insurance—online, but prefer to buy from an actual person. That’s one reason why incorporating digital advertising into your marketing plan is a no-brainer; another is that agents are eligible for a maximum subsidy of $750 through the 2015 Trusted Choice Marketing ReimbursementProgram.

Trusted Choice is offering two digital advertising options: display banner ads and social media ads (focusing on placing ads in Facebook news feeds). Both packages are offered at two price levels: $3,000 and $1,500, which include personalization of your Freedom ads at no cost.

Trusted Choice will also manage, monitor, and track campaign performance, so you’ll know how many times your ads were displayed and clicked on through monthly reporting on the campaign’s performance.

More details:

  • The campaign will run for three months starting in February of 2015.
  • The ads will target adults 25-54 who are going through various life stages such as buying a home or a car, getting married, starting a family, etc. 
  • Agents can choose between personal lines insurance or commercial lines insurance targeting (new for 2015).
  • The ads will be geo-targeted; agents choose three to five zip codes and only those online users in the zip codes they choose will see their ads.
  • Agents who choose the $3,000 investment will receive a $750 subsidy (net cost $2,250). Agents who choose the $1,500 investment will receive a $375 subsidy (net cost $1,125).
  • The packages can be mixed and matched, but once the $750 subsidy is used, agents pay full price for additional digital packages.

Developing a digital strategy is incredibly cost effective and will help you build your agency brand by piggy-backing on the increasingly familiar Trusted Choice “Freedom” campaign.

 2015DigitalAdBuy 

Inaugural Bob Ross Scholarship awarded

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RossScholarshipWinner 
Pictured from left to right are: (front) Michele Ross McIntyre, Danielle Chiste, Sue Ross Joiner; and (back) Mark Ross and Robert Ross.
 

Danielle Chiste is the inaugural recipient of the Bob Ross Scholarship. The talented junior insurance major received the award at the fall banquet of the Florida State University College of Business School of Risk Management/Insurance awards banquet held December 4.

Four of Bob Ross’s five children were on hand to celebrate the award, given in their father’s honor, and meet the recipient.

Former Chairman Sam Rogers, who spearheaded the scholarship fundraising efforts during his term and is a lifelong friend of the Ross family, reflected on the momentous occasion.

“One of the remarkable things about this legacy scholarship is not just that Bob Ross’s name will forever appear in a program or on a plaque, but also that students like Danielle will forever be connected to Bob Ross and his family.”

Danielle said she feels honored and blessed to receive such a wonderful award.

“If there is one thing I am most excited for, it would definitely be my drive to live on Bob Ross’s legacy,” she said. “(The Ross family is) such a lively and incredible group of people, and I am thrilled to keep a relationship with all of them.”

The scholarship was made possible through the efforts of the FAIA Good Works Fund. Contributions from companies, agencies, and individuals reached the $100,000 necessary to endow the scholarship in Bob’s name, ensuring that a $5,000 scholarship award can be awarded in perpetuity.

This Week in Insurance: December 15–19, 2014

(This Week in Insurance) Permanent link

Tuesday, December 16, 2014 

  • Special Primary Election for House District 13. 

Friday, December 19, 2014

Find out how Trusted Choice can help you pay for advertising

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Please join Trusted Choice for a brief webinar to learn about the new and enhanced 2015 Marketing Reimbursement Program. There is up to $1,600 available to your agency to help offset the cost of your advertising to consumers.

You can register for a session by clicking one of the following dates:

Tuesday, December 16, 2014; 11:00 a.m.–noon, EST 

Wednesday, December 17, 2014; 1:00–2:00 p.m., EST 

 2015 MRP notice 

This Week in Insurance: December 8–12, 2014

(This Week in Insurance) Permanent link

Monday, December 8, 2014 

Tuesday, December 9, 2014 

Wednesday, December 10, 2014

  • Citizens Property Insurance Corporation 
    • Board of Governors meeting, 9:00 a.m., Orlando. To participate via conference call, dial 1-888-942-8686 and use access code 5743735657#.
    • FMAP Board of Governors meeting, 12:00 noon. To participate in the call, dial 888-942-8686 and use participant code 5743735657#.
  • Florida Workers’ Compensation JUA, Board of Governors teleconference, 10:00 a.m. To participate, contact Kathy Coyne at (941) 378-7408. 

Thursday, December 11, 2014

  • DFS, Division of Agent & Agency Services, Rule Workshop on Requirements for Replacement of Life and Health Coverage, 9:00 a.m., Tallahassee (116 Larson Building, 200 E Gaines St). For more information, contact Cindy Benefield at 850-413-5404. 

This Week in Insurance: December 1–5, 2014

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Tuesday, December 2, 2014 

  • Citizens Property Insurance Corporation, Information Systems Advisory Committee, 1:30 p.m., teleconference. To participate in the call, dial 1-866-361-7525 and use participant code 4869641229#. 

Wednesday, December 3, 2014

  • Citizens Property Insurance Corporation, Consumer Services Committee, 1:00 p.m., teleconference. To participate in the call, dial 1-866-361-7525 and use participant code 6487811620#. 

Thursday, December 4, 2014

  • FAIA, Board of Directors meeting, Honey Lake Plantation. 
  • Citizens Property Insurance Corporation, Claims Committee, 10:00 a.m., teleconference. To participate in the call, dial 1-866-361-7525 and use participant code 5219676193#. 

Friday, December 5, 2014