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FAIA and Industry News

Advantage subscription opens the door to new business

(Trusted Choice) Permanent link

"Sometimes you don't know what you might find when you follow up; you just have to take it and respond promptly."

That's not a quote from a motivational speaker or a big-name CEO. That's a quote from FAIA Board Member Frank Kowalski, owner of Koski & Company in Miami. Frank’s agency recently found another high quality prospect through its Advantage subscription on the new TrustedChoice.com.

"In this case, we're looking at writing policies on the consumer's home, another piece of rental property, and a multi-unit commercial building," Frank reported. "We couldn't be happier with how this has worked."

TrustedChoice.com was created to give Independent insurance agents customers who have a lot to insure and want a trustworthy independent agency to help them. While all Trusted Choice agencies are included on the new TrustedChoice.com, those who the Advantage Subscription are received preferred placement and an expanded profile, which makes them more visible. (See a side-by-side comparison and sample profiles, then subscribe.) 

For a limited time, the Advantage subscription is priced at only $39 a month. This gives you access to the kinds of savvy customers you most desire, one who have learned that cheaper usually isn’t better. And remember, if you don’t get the results you’re looking for, you can cancel at anytime.

Visit Project Cap Marketing online for more success stories.

 TCNumberJan 

This Week in Insurance: Feb. 17–21, 2014

(This Week in Insurance) Permanent link

Tuesday, Feb. 18, 2014 

  • Florida Senate, Banking and Insurance Committee meeting, 2:00 p.m., Tallahassee (110 Senate Office Building). 
  • Florida Health Choices, Agent Steering Committee meeting, 1:00 p.m., Tallahassee (Florida Health Choices). 

Wednesday, Feb. 19, 2014

  • Citizens Property Insurance Corporation, Claims Committee teleconference, 12:00 noon. To participate, dial 1-866-361-7525 and use Conf ID: 5219676193#. 
  • Florida House of Representatives, Insurance and Banking Subcommittee meeting, 1:00 p.m., Tallahassee (404 House Office Building). 

Thursday, Feb. 20, 2014

  • Florida Workers' Compensation JUA, Board of Governors meeting, 10:00 a.m. in Tallahassee (at FAIA Headquarters). To participate in the meeting, please contact Kathy Coyne at (941) 378-7408. 
  • Florida Senate, Appropriations Committee meeting, 1:00 p.m., Tallahassee (412 Knott Building). 
  • Citizens Property Insurance Corporation, Actuarial and Underwriting Committee teleconference, 4:00 p.m. To participate, dial 1-866-361-7525 and use Conf ID: 8632017402#. 

TrustedChoice.com traffic up 450 percent, year over year

(Member News, Trusted Choice) Permanent link

January marked the sixth straight record-breaking month for TrustedChoice.com traffic, as more consumers than ever are finding answers to their questions about insurance coverage and looking for qualified independent agents to help them through the process.

Organic search traffic (visits from consumers who found the site naturally, rather than clicking on a paid ad) was up more than 60 percent for January and 800 percent year over year. From December 2013 to January 2014 alone, the site has enjoyed a 21-percent increase in overall traffic. Between January 2013 and January 2014, it reflects traffic growth of 450 percent.

At launch in June 2013, TrustedChoice.com ranked for just a handful of keywords consumers were searching for when they wanted information on insurance. Today, the site ranks on the first page of Google searches for nearly 1,500 keywords—and counting. Consumers are not only looking for you; now, they can find you, and fast.

This immense growth indicates a deep consumer need for more information about their insurance and the independent agents like you who can help them.

Make 2014 the year you leverage the advantage that TrustedChoice.com is capable of providing. The site is growing every day, and it can bring consumers right to your doorstep. Signup is easy at ProjectCAPMarketing.com.

For a limited time, sign up for the Advantage subscription and for just $39 a month.

Advantage subscribers enjoy:

  • Expanded profile
  • Enhanced positioning in search return results
  • Unlimited prospects

Get the details

See a side-by-side comparison of the basic and Advantage options.

See sample profiles for both basic and Advantage subscribers.

InVEST® seeks silent auction and scholarship donations

(Young Agents Council, InVEST) Permanent link

Held each year during YAC Gives Back: A Benefit for InVEST® Scholarships as part of the Big “I” Legislative Conference, the InVEST silent auction raises money for the InVEST scholarship fund. The event is a conference favorite, attracting attention from attendees looking to make a difference.

InVEST asks for your consideration in making a silent auction donation for the event. All donations are appreciated, including sporting events tickets, jewelry, restaurant or retail gift cards, or even specialty items from your clients. The more donations that come in, the more scholarships that can be awarded to deserving InVEST graduates.

The deadline to submit silent auction donations is March 7, but InVEST will accept monetary donations for the scholarship fund until May 17. Contact Mariam Ebadi, InVEST program coordinator, for more information, or donate now online.

Several Convention breakout sessions of particular interest to life and health agents

(Member News) Permanent link

From an overview of the Affordable Care Act to the new age of long-term care planning, employment law to social media, breakout sessions at FAIA’s 110th Anniversary Convention & Education Symposium have much to offer life and health agents. 

The ACA: Exchanges and More
What is the Affordable Care Act, and how will it affect consumers and your business? This session will provide a brief introduction to the health care system and background information on the ACA, and then tackle exchanges, health plans, and navigators in depth.

The New Age of LTC Planning: Traditional LTCI vs. Hybrid Life & Annuity LTC Policies
This course takes a close look at the rapidly changing traditional LTCI marketplace and the growing Life and Annuity based LTC products. Michael will break down these two different concepts to their essential components, compare their strengths and weaknesses, and simplify them.

Employment Law and the Insurance Agent
Compliance with federal and state employment laws is one of the most challenging issues agents face. This two-hour session will address the fair labor standards act; whether that producer of yours is an independent contractor or actually an employee; the equal pay act; age discrimination; and more.

Suitability of Annuity & Life Transactions for Seniors
This class reviews the duties of insurers and agents in determining an objectively reasonable basis for recommendations of annuities. Topics include client assessment, agent responsibilities, disclosure of risk, churning and twisting, and record keeping.

What Every Insurance Agent Needs to Know About Lawsuit Prevention, Tax Reduction, and Estate Planning Strategies
Is your financial house in order? Discover the tools needed to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of mind. It takes a lifetime to accumulate your assets. Take three hours to protect them.

Insurance 2.0: Using Online Media to Build Relationships and Provide Value
While many agents are dipping their toes into the waters of social and digital media, few are ready to take the plunge. Ryan Cohn will explain the revolutionary shifts that are changing the way agents interact with prospects, customers, and colleagues, and walk the audience through a variety of B2B and B2C opportunities that can build relationships and provide value.

Agency Buy/Sell Agreements: How to Capture True Value or Ruin a Lifetime of Work
Most buy/sell agreements are written by attorneys who know nothing about agency valuation, or by CPAs who only consider tax angles. Crucial to crafting buy/sell agreements is the understanding that different legal definitions of “value” exist. (For agency principal’s only.)

For a complete description of each class, presenters, and continuing education information, visit our Breakout Sessions page.

This Week in Insurance: Feb. 10–14, 2014

(This Week in Insurance) Permanent link

Tuesday, Feb. 11, 2014 

Wednesday, Feb. 12, 2014

  • Florida Workers' Compensation JUA, Operations Committee teleconference, 10:00 a.m. To participate in the teleconference meeting, please contact Kathy Coyne at (941) 378-7408. 

Thursday, Feb. 13, 2014

  • Florida Workers' Compensation JUA, Investment Committee teleconference, 10:00 a.m. To participate in the teleconference meeting, please contact Kathy Coyne at (941) 378-7408. 
  • Florida Workers' Compensation JUA, Rates & Forms Committee teleconference, 2:00 p.m. To participate in the teleconference meeting, please contact Kathy Coyne at (941) 378-7408. 

This Week in Insurance: Feb. 3–7, 2014

(This Week in Insurance) Permanent link

Monday, Feb. 3, 2014 

Tuesday, Feb. 4, 2014 

Thursday, Feb. 6, 2014