Starting April 1, FAIA will launch a $200,000-plus digital media buy to raise awareness of the new TrustedChoice.com.
The six-month, statewide “Freedom” campaign, which will run April–July and again September–November, will showcase
independent agents as a trusted source for consumer insurance needs by
highlighting an independent agent’s freedom to choose from more than one
insurance provider. The campaign’s official slogan is “Free to do
what’s right for you™”
The digital display banner ads will appear adjacent to content on
eligible webpages across the Internet, and are targeted based on age,
gender, web behavior, and of course location. You Tube, The Weather
Channel, and The Knot, Forbes, and Careerbuilder.com, are just a few of
the sites where consumers could see the ads.
Trusted Choice estimates the campaign will receive a
minimum of 58,200,000 impressions and around 29,000 click-throughs to
We're sending them there; will they find you?
Remember, all FAIA members who agree to the Trusted Choice pledge are listed on the new TrustedChoice.com, but agencies that sign up for the Advantage subscription (at just $39 a month, and cancelable at any time) appear first and with expanded information.
The train has left the station: The total number of Advantage
subscribers is approaching 1,500 agencies, and traffic numbers for
February are in and exceeded 87,000 visitors, a 28% increase over the
68,000 visitors in January. This was the 7th consecutive month of
To date, hundreds of agencies have received strong prospects from TrustedChoice.com (read some of their success stories), and they are selling those prospects insurance.
TrustedChoice.com visitors aren’t shopping for just a cheap
policy—they’re often choosing premium coverage limits, or searching for
commercial policies beyond personal lines. The Advantage Subscription
can help your agency get a piece of that business.
With the Advantage Subscription, member agencies enjoy:
- Premium positioning in consumer search results for “Find Your Agent”
- An enhanced profile, including contact information, logo or photograph, agency services, social media links and more
- Unlimited “Get a Quote” and “Find Your Agent” prospects
- Automatic program enhancements and resources
- Technical support
Leverage FAIA’s digital ad buy with tagged ads of your own
Trusted Choice’s Marketing Reimbursement Program for 2014 (PDF)
includes money for advertising, and because Trusted Choice buys in
bulk, agencies can get more for their money. The next digital ad flight
for agencies is scheduled for September through December (though it may
be sooner, depending on many factors). Details follow:
- $3,000 investment ($2,250 paid by agent, $750 funded by MRP)
- Target customers within a 3 to 5 zip code area
- 3 month flight
- 800,00 estimated impressions
- 400 estimated clicks
- Increase awareness of your brand and drive qualified traffic to your website
(Additional $3,000 increments can be purchased at full price to increase reach and/or add additional zip codes.)
Checkout the campaign materials at trustedchoice.com/agents (use your IIABA login and password), and once you’re ready to start, email Kiescha Cherry or call her at 800-221-7917, ext. 5443.