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FAIA and Industry News

Trusted Choice opens 2017 Marketing Reimbursement Program

(Trusted Choice) Permanent link

Applications for the 2017 Marketing Reimbursement Program (MRP) are now available. With this program, Trusted Choice® continues to ease the financial burden for independent agencies by providing marketing tools and offsetting the costs.

New members and first-time MRP users can receive up to $1,250 by cobranding their advertising and marketing efforts using the Trusted Choice logo and branding materials.

This year's MRP follows a two-tier structure:

Tier 1: Receive up to $750 for using the Trusted Choice logo on any consumer-focused items, including but not limited to Freedom Campaign ad materials, promotional items, original advertising (non-Freedom Campaign ads), or collateral items like business cards or stationery. Available for new and first-time MRP users only.  

Tier 2: Receive up to $500 for a digital upgrade using a web developer or vendor, including updates to an agency website, social media or mobile app. The digital upgrade must include the Trusted Choice logo, Pledge of Performance and a link to the Trusted Choice website. This one-time reimbursement is available for all agency locations that have not been reimbursed for a digital upgrade in 2016.

Fill out the MRP application and submit completed materials via email to Jo Buckley, Trusted Choice member advocate, or via mail to:

Trusted Choice®, Inc.
Attention: MRP
127 South Peyton Street
Alexandria, VA 22314

MRP 2017 Infographic 

A look back at the first three years of

(Insurance Marketing, Trusted Choice) Permanent link

On June 30th, 2016, celebrated the launch of its website, the only referral generation platform focused solely on growing the independent insurance agency channel. This video is a look at just how far they've come. If you like what you hear, learn more about the Advantage subscription.

Tower Hill named FAIA's 2016 Trusted Choice Company of the Year

(Trusted Choice) Permanent link

TowerHillAwardFor its strong ties to the Independent Agency System and its support of and commitment to, Gainesville-based Tower Hill Insurance is FAIA’s 2016 Trusted Choice Company of the Year.

In addition to Tower Hill’s support of Trusted Choice, the company also was instrumental in working with FAIA’s Good Works Fund to establish the risk management/insurance two-year-degree program at Santa Fe College.

Founded in 1972, the company is one of Florida’s largest providers of residential property insurance.

Congratulations to Tower Hill Insurance; FAIA honors your commitment to the brand. 

Advertise your agency online to local clients

(Trusted Choice) Permanent link

The next Trusted Choice digital advertising campaign runs from April through June, 2016. The ad buy features  display banner as well as social media packages.

Display banner ads will appear on various websites, and social media ads will appear on Facebook news feeds. Both display and social media advertisements target adults ages 25–54 who are entering various life stages, such as purchasing a home or car, getting married, or starting a family.

Commercial lines targeting is also available for agencies that insure businesses. Trusted Choice will place ads online, targeting users within the 10 zip codes agents provide. Agents who purchase any package are also eligible to use the Marketing Reimbursement Program, which will subsidize the cost.

The deadline to purchase online packages for the April-June flight is March 15. For more information, contact Kiescha Cherry, Trusted Choice advertising manager.

Local Ad Buy 

Trusted Choice announces marketing reimbursement guidelines for 2016

(Insurance Marketing, Trusted Choice) Permanent link
There’s never been a better time to co-brand your agency with Trusted Choice. For 2016, agencies that take advantage of all three Marketing Reimbursement Program options are eligible for a maximum reimbursement of $1,500, and agencies that are first-time MRP applicants or are new to Trusted Choice may be eligible for additional funds.

Three tiers are available:

  1. Use of the Freedom Campaign materials.
  2. Use of a web developer/vendor to provide a digital upgrade to an agency’s website, social media, or mobile app.
  3. Use of digital advertising/marketing provided by Trusted Choice.

Check out the guidelines (PDF) for more information.

Deadline for digital ad flight is Feb. 1

Time is running short to sign up for the next Trusted Choice digital ad flight. Choose either a three-month or five-month flight of banner ads on websites and social media ads on Facebook. The flights are geo-targeted to pre-selected zip codes to adults ages 25–54. The deadline to purchase these online packages is Feb. 1. Have questions? Contact Kiescha Cherry for more information.

2016 MRP Graphic 

IIABA accepting nominations for national service award

(Member News, Trusted Choice) Permanent link

Trusted Choice® is now accepting applications for the 2016 Dan Fulwider Award for Community Involvement, which recognizes an IIABA member agent for going above and beyond in volunteering time and enthusiasm to causes close to the heart. 

Dan Fulwider, who passed away from cancer in 2009, was the former governmental affairs coordinator and membership liaison for IIA of Iowa and a huge Trusted Choice supporter. Dan was also a warm and caring young man, whose dedication to his community and the causes he believed in inspired all who knew him. In that spirit, the award recipient will receive $2,500 to donate to the charity of his or her choice. The award recipient also will be recognized during the 2016 Big “I” Legislative Conference, scheduled April 13 through April 15, in Washington, D.C.

The award application is available on the Trusted Choice Agency Resource portal (login required). The completed application and any supporting materials should be submitted via email, or mailed to:

Trusted Choice®
Attn: Kevin Brandt
127 South Peyton St.
Alexandria, VA 22314

The application deadline is March 1. 

Get Your Trusted Choice Digital Checkup

(Trusted Choice, Insurance Marketing) Permanent link

Trusted Choice will offer a “digital review” for agents who would like to create or improve their social media outlets and websites.  Agents may request a one-on-one consultation by sending an email with links to their website and social media outlets. The consultation service will include:

  • A 15-30 minute telephone or Skype conversation
  • A written assessment
  • Content services referrals
  • Follow-up conversation

To get your FREE digital review contact Patrice Nickols or Kiescha Cherry

 Digital Checkup 

Carriers, agents, hungry for’s Appetite Engine

(Trusted Choice, Insurance Marketing) Permanent link broke two of its own records in August, delivering 7,026 agent referrals and signing up 201 new agents for Advantage subscriptions. Those results coincide with new and expanded participation from carriers.

In August, added six new insurance carrier participants:

  1. Acuity (commercial and personal lines)
  2. Berkley Mid-Atlantic (commercial lines)
  3. Berkley North Pacific (commercial lines)
  4. Berkley Southeast (commercial lines)
  5. Continental Western (commercial lines)
  6. Republic Insurance (commercial and personal lines)

The addition of the new carriers brings the total number of carriers actively participating on to 60.

In addition, five existing insurance carriers increased their participation:

  1. Mercury Insurance
  2. Nationwide/Allied
  3. Preferred Mutual Insurance
  4. Penn National
  5. Sterling Insurance

Appetite EngineThe uptick in referrals and subscriptions is driven in part by the recent release of’s “Appetite Engine”—new technology that matches buyers with the right agents. The technology has helped agencies that have Commercial Lines Advantage subscriptions close more than 40 percent of the referrals generated through

"The Appetite Engine algorithm is changing the way insurance buyers find the right insurance solution for their needs," said CEO Chip Bacciocco.  "Insurance companies served by independent agents are clearly seeing positive results from their agents participating at the Advantage-level of  That's driving new, and expanded, insurance carrier participation which creates a better insurance buyer experience and ultimately more new business for independent agents."

Watch this short video to learn more about the Appetite Engine.